他改變了我們的生活 He changed our lives.
史蒂夫·喬布斯很有遠見 Steve Jobs had a vision.
這世界像失去了另一位約翰·列儂 Like the world lost a John Lennon.
他追求完美 He demanded perfection.
他對員工不留情面 He could rip into people,
為他工作絕非易事 be tough to work for.
他發起了一場技術革命 And led a technological revolution.
最初是個人電腦 The personal computer.
他靈光一現 A light bulb goes off
便說 我要讓電腦進入尋常百姓家 and he says, wow, I can put computers on every desktop.
緊接著是iPod The iPod.
剛面世的時候 人們都驚呼不止 When they first came out, people were like, oh, my god,
贊嘆其時尚性感的外觀 they're so sleek, they are so sexy.
它們小巧新穎 It was new and small.
我必須要買一臺 I had to have it.
然后iPhone The iPhone.
我的iPhone就像是我身體的一部分 I have an iPhone, which is an extension of me
使用它是種享受 and I love using it.
我能用它語音收發信息 I was able to read text messages and send them.
接著是iPad The iPad.
人們并不知道 People didn't know
自己想要或需要它 they wanted it or needed it
最后發現自己離不開它 and turns out they did.
反正就是 It's kind of like, well,
我們要生產便攜式音樂播放器 we're gonna make a portable music player.
我需要 I need that.
我們要生產手機 We're going to make a phone,
我也需要 I need that!
我們要生產烤面包機 We're going to make a toaster.
我還是需要 I need that!
史蒂夫·喬布斯 改變世界的力量
-我是亞當·沙維奇 -我是杰米·海曼 - I'm Adam Savage - And I'm Jamie Hyneman.
我們在位于加州山景城的 We are at the Computer History Museum
電腦歷史博物館 in Mountain View, California.
即使你不是技術宅 You don't have to be a tech geek
也能看出這里堪稱信息時代的圣地 to appreciate the shrine to the technology age.
當然是的話更好 It helps.
這里是緬懷一位 This is the perfect place to
計算機行業偉大奠基者的最佳場所 remember one of its founding gurus.
因為若沒有史蒂夫·喬布斯 Because it would look a whole lot different around here
這里的面貌將相去甚遠 if Steve Jobs hadn't been around.
我們將從產品和理念兩方面 We're going to look at Steve Jobs' legacy
回顧喬布斯的傳奇經歷 both in terms of things and ideas.
他的理念不斷激發出 Ideas that will spur innovation
超前的創新 far into the future.
而他的宏偉理念 And his big idea?
從最初開始 Right from the very beginning,
就是改變一切 was to change everything!
是不是天才 Do you have to be
一定都難以相處 a difficult person,
個性強悍 a tough person to be a genius?
安迪·瑟威爾 《財富》雜志 執行編輯
我無法回答 I don't know the answer to that.
他很獨斷 He was very dictatorial.
很強硬 He was very tough.
他深知自己 He had a very clear sense
喬·諾塞拉 《紐約時報》商務專欄作家
膽識過人 of his own guts, his own instinct.
他不招人喜歡 He was abrasive.
谷川道雄 紐約城市學院 理論物理學家
很蠻橫無禮 He was brash.
他認為自己無所不知 He thought he knew everything.
而他創造的產品算不上尖端的 But the product he created were not elitist
圖雷 微軟全國廣播公司撰稿人 文化評論員
盡管都與眾不同 even though they were super cool.
全世界的人們都愛蘋果的產品 All around the world people love these products.
弗蘭克·珀杜曾說"嚴謹決定一切" What did Frank Perdue say: "It takes a tough band to make a tender bird."
此人是美國有名的養雞老板 曾出演自己的廣告 原句為"It takes a tough man to make a tender chicken"
世界因你而改變
不管怎么說 Say what you want,
史蒂夫·喬布斯僅此一位 but Steve Jobs was "The Guy"
他預見了個人電腦的普及 who envisioned a computer on every desk,
音樂將隨身而行 an earbud in every ear,
多任務處理設備 and a device that would take multitasking
將邁入全新紀元 to a whole new level.
他不止提出構想 He didn't just envision.
更將其化為現實 He made it happen!
我們將其命名為 iPhone And we are calling it, iPhone.
iPhone 蘋果締造手機新理念
他致力于將科技人性化 He was about humanizing technology
讓其變得無與倫比地便捷 in a way that made it extraordinarily easy
}辛迪·蓋洛普 IfWeRanTheWorld 網站創始人兼CEO
使操作變成一種享受和樂趣 and it was an absolutely joy and pleasure to use.
他的天才之處在于精準的直覺 His gut instinct was his genius.
而這些是學不來的 And it's absolutely unteachable.
很少有人能以這樣個人的方式 It's rare when someone can affect your life
皮特·溫茲 Fall out boy 和 Black cards 樂隊音樂人
影響到你的生活 in such a personal way
而你根本不認識這些人 and you don't know them at all.
天才不在于把事物復雜化 Genius is not about making complicated things.
而在于把復雜事物變簡單 It's about making complicated things very simple.
讓產品簡潔而富有美感 Making things simple and beautiful,
這便是史蒂夫·喬布斯的初衷 that was the genius of Steve Jobs from the very start.
1955年 喬布斯出生 He was born in 1955 to a pair of
父母是一對未婚研究生情侶 unmarried graduate students,
他們把他送人撫養 intellectuals who put him up for adoption.
他在加州硅谷 He grew up with a loving,
一個和睦美滿的工薪家庭中長大 working-class couple in California's Silicon Valley.
和哈利·波特一樣 史蒂夫·喬布斯意識到 Just like Harry Potter, Steve Jobs realized
艾倫·達奇曼 《史蒂夫·喬布斯:改變世界的力量》作者
自己是個魔法師 that he was a wizard,
盡管他是由麻瓜養大 even though he was being raised by Muggles.
他是個混合體 He was a hybrid,
一半技術宅 一半嬉皮士 one part geek and one part hippy.
時代使然 It was the 60s.
十幾歲的時候 When he was a teenager
他遇到了同道中人 He met a fellow techy,
一名黑客 a hacker,
他便是史蒂夫·沃茲尼亞克 named Steve Wozniak.
他們在喬布斯家里 They wild away the hours tinkering
花費大量時間研究電子設備 with electronics in the Jobs' house.
我在帕洛阿爾托長大 I grew up in Palo Alto,
離史蒂夫·沃茲尼亞克和史蒂夫·喬布斯 not too far from where Steve Wozniak
常出沒的地方不遠 and Steve Jobs hung out.
說來也神奇 It's legendary.
海灣地區的很多發明家 There's so many inventers in the Bay Area
指美國舊金山附近的海灣 毗鄰硅谷
都是從自家車庫里起家的 who start off in their mom's garage.
1972年 喬布斯前往俄勒岡州 In 1972, Jobs headed to Oregon
就讀于一所小型文科學院 where he attended a small liberal arts college.
他躊躇滿志地入學 但很快退學 Turned on, tuned in and dropped out.
他酷愛披頭士和鮑勃·迪倫 He listened to the Beatles, and Bob Dylan,
吸食致幻劑 然后去了印度 took LSD and went to India.
1975年他返回硅谷時 When he returned to Silicon Valley in 1975
計算機時代正嶄露出頭角 it was the dawn of the computer age
而他萌生了一個想法 and Steve Jobs had a vision.
他最終認為 He ultimately hits upon this idea
電腦技術將成為歷史性的革命 that computer technology can be the source of transcendence,
我們的生活將徹底為之改觀 that it can transform our lives,
進入全新的維度和層面 that it can help us live on a different plane, a different dimension.
但在70年代中期 But in the here and now in the mid 1970s
電腦猶如史前生物般龐大 computers were prehistoric and enormous.
在六七十年代 Back in the '60s and '70s,
電腦的樣子與今日大相徑庭 think of what the computer looked like.
大小和房間差不多 They were the size of an office.
只有軍隊和大型銀行 Only the millitary and large banks
才能擁有這樣一臺裝備 could own one of these things.
史蒂夫·喬布斯的第一臺電腦 The very first Steve Jobs' computer
實際上是他朋友史蒂夫·沃茲尼亞克的創意 was acturally the brain child of his friend, Steve Wozniak.
沃茲尼亞克負責實際操作 Wozniak did the wiring
而喬布斯負責構思未來 and Jobs did the dreaming
各位請看 蘋果一代 and be hold, the Apple 1.
沒有電源 No power supply.
沒有封裝 只是個雛形 No casing, just a beginning.
1976年 喬布斯和沃茲在家用電腦俱樂部 Jobs and Waz unveiled the prototype
向其他研究技術的同仁們 to their fellow tech geeks
推出了蘋果機的原型 at the Home Brew Computer Club in 1976.
俱樂部中的所有成員都會聚在一起 Everybody kind of huddled over in a group
約翰·特拉博 電腦程序員
你可以上前和他們討論 and you can go over there and talk about
如何制作6502微處理器 building a 6502.
此8位微處理器誕生于1975年 由MOS科技公司制造
我第一次在會上見到史蒂夫·喬布斯時 In the first meeting where I saw Steve Jobs,
李·菲爾斯丁 電腦工程師
他瘋狂地到處跑亂竄 he was rushing around madly,
在場同時進行的眾多討論 trying to listen in on every one of those conversations
他都不想錯過 that was going on simultaneously.
他的求知欲望很強烈 He had a real intensity to his demeanor.
喬布斯為大家構思了一臺機器 Jobs' imagined a machine for the people.
并且聲稱他要使之成為現實 And he said he was the man to make it happen.
這二人組找到了投資者 The two Steves found an investor
并成立了蘋果電腦公司 and formed Apple Computer Inc.
蘋果一名瑯瑯上口 造型可人 The name apple, the friendly shape,
史蒂夫·沃茲尼亞克 蘋果公司創始人之一
再加上很有親和力的廣告 the friendly advertising we did,
史蒂夫就是個營銷天才 Steve was a genius at marketing.
這樣有益于把這一整套設備 It helped bring this whole category
向全世界推廣 of device to the world.
蘋果一代演變為蘋果二代 Apple 1, morphed into Apple 2
技術也更上一層樓 which went further.
運行更快 并支持文本 It was faster and had text display,
和彩色圖形顯示 還有塑料外殼 color graphics and its own plastic casing.
那是第一臺個人計算機 It was the first personal computer
一個人 一個普通人 that a human being, a normal human being,
一個非技術人員就能使用它 a nontechnically human being could use.
我認為史蒂夫·喬布斯知道 I think Steve Jobs knew that
他即將成就一番偉業 真正的偉業 he was on to something big, real big.
但這場革命 But the revolution was about
將會在一個小東西的尾巴上大放異彩 to be sparked on the tail of something quite small.
那就是鼠標 The mouse.
在1979年 喬布斯訪問施樂公司時 Jobs' stumbled on the technology
無意中發現了這項技術 in 1979 while touring Xerox.
他們的阿爾托電腦有個鼠標 Their Alto computer has a mouse
世界上首臺基于圖形界面的電腦
人機交流以圖形的形式進行 that let users interact with images.
從屏幕上的那些小東西 On the screen in that one little object,
他看見了未來 he sees the future.
我還記得那時電腦需要一大堆代碼 I can remember how computers were a bunch of codes.
你打開電腦 You turn it on and
必須輸入一個單詞或一段代碼 you had to type a word or a set of code
或數字之類的東西 letters or numbers, whatever,
然后才能進入其他操作 and then that would lead to something else.
用的時候總會想 It was like, you know,
代碼寫對了嗎 am I going to get the right code for
這個神奇的盒子會給我 the mystic in the box
想要的結果嗎 to give me what I want?
鼠標 它是如此的簡單 The mouse -- it was so simple.
并非喬布斯的發明 他對其進行了改造 Jobs' didn't invent it, he reinvented it.
"改造 讓東西更好用" 這一宗旨 Reinventing, making stuff better
貫穿了他的整個職業生涯 would become his career-long M.O.
同時 蘋果二代銷售火爆 Meanwhile, Apple 2 sales are robust.
蘋果公司于1980年上市 The company goes public in 1980
史蒂夫·喬布斯的身價猛然增至兩億 and Steve Jobs is suddenly worth $200 million.
《時代周刊》 飛來橫財 美國冒險家
這堪稱前無古人 This hadn't happened before,
一個二十五歲的青年 for a 25 year old, to be worth
如此年輕 hundreds of millions of dollars
身價就高達上億美元 when he was still young.
他風度翩翩 He was dashingly good looking.
是新一代企業家的象征 He was this new symbol of entrepreneurship.
蘋果公司繼續鼠標的開發 Apple continues developing the mouse.
他們第一臺獨具特色的電腦 Their first computer, the feature one,
Lisa 于1983年發布 the Lisa, released in 1983,
卻是個敗筆 is a flop.
事實證明大家不愿意花一萬塊買個人電腦 Turns out people don't want to 10 grand for a PC.
但喬布斯在失敗中吸取了教訓 But Jobs' learns from his failure
Lisa為Macintosh的誕生奠定了基礎 and Lisa gives birth to the Macintosh.
他在尋找一樣 He was looking for something
丹尼爾·考特科 蘋果公司前雇員
風格獨特的產品 to put his mark on.
史蒂夫看中了Mac And he seized on this little Mac
他預見 and Steve got the vision
我們會賣出幾百萬臺電腦 that we were going to sell a million of these.
我們不再稱顯示器為顯示器 Instead of calling the monitor a monitor,
而稱之為桌面 不是屏幕 we called it a desktop, not a screen.
而是桌面 為什么 A desktop, why?
大家都知道桌面是什么東西 Everybody knows what a desktop is.
Macintosh中的每個小圖標 Little icons on the Macintosh
都代表一個頁面 would represent a page.
大家都知道漆桶工具是做什么的 Everybody knows what a paint bucket does.
而那個看上去像橡皮的圖標 The one that looks like an eraser,
單擊它 它就變成橡皮了 click on it and it will be erasing,
這一切顛覆了人們對科技的印象 all these things that kind of remove the technology.
Mac的發展一直處在 The development of the Mac is
企業權謀爭斗的背景之下 surrounded by corporate intrigue.
喬布斯是很聰明 也出了名的難相處 Yes, Jobs is brilliant but he's also notoriously difficult.
公司更想要一個穩重的成年人 The board wants more of a grown-up
來實現他們尚未成熟的藍圖 to keep their young visionary in check.
他們很不放心把錢投給 They were not going to trust
史蒂夫·喬布斯這樣的嬉皮士 their investment to a hippy like Steve Jobs.
因此 在早期 So from early on,
投資者都啟用年長的 the money men brought in older,
更有經驗的執行官 experienced executives to run
來經營蘋果的電腦生意 the business of Apple computer.
喬布斯親自招募了約翰·斯考利 Jobs himself recruits John Scully,
百事公司的前總裁來擔任新CEO former president of PePsiCo to become the new CEO.
他們最初相處很融洽 They get along well, at first.
但是斯考利想讓蘋果公司 But Scully wants to market the Mac
取代IBM在美國商用機界的地位 to corporate America taking on IBM
而喬布斯把Mac while Jobs' sees the Mac
當成一種大眾消費品 as a consumer product
并相信這會決定蘋果的未來 and believes it will define apple's future.
他讓自己的精英小組瘋狂地工作 He works his A-team maniacally.
他告訴大家 他們是海盜 And he tells people that they are pirates
公司中其他的人則是海軍 the rest of Apple was the navi,
而他們還真升起了海盜旗 and they literally fly the pirate flag.
他對員工不留情面 He could rip into people and
為他工作絕非易事 be tough to work for.
但是他太有魅力了 But he was so charismatic,
而難以置信的是 蘋果公司的成員 and people at Apple put up with this
都能忍受這一點 incredibly demanding culture.
因為他們知道 為他工作 Because they knew working for him
是個千載難逢的機遇 was a once-in-a-lifetime opportunity.
史蒂夫能每周工作一百小時 Steve was perfectly content to continue the work
并完美地完成工作 100-hour weeks to get this done.
但是他的團隊卻不能 But his team could not.
他們之間有許多摩擦 There was a lot of friction,
關系也很緊張 there was a lot of tension.
在蘋果公司內部 And there was inside Apple
大家都感覺史蒂夫并未準備好 a feeling that Steve was not ready
經營管理一個部門 to manage a division
或擔任公司高管人員 or to be a high-ranking official inside the company.
1984年初 Mac首次登臺亮相 When the Mac is released in early 1984,
其銷售成績卻令人大失所望 sales are underwhelming.
史蒂夫·喬布斯身陷窘境 進退維谷 Ssteve Jobs hits the wall, hard.
Mac電腦實屬敗筆 And the Macintosh is a flop.
他在蘋果公司的股票迅速縮水 And his stock within Apple is diminished
因為他全力研發的新機器 because he's focused on creating this new machine
遭遇慘敗 that has failed.
終于 Mac的銷量有所好轉 Eventually, things get better for the Mac,
但喬布斯和斯考利之間的關系 but they get a whole lot worse
卻逐步惡化 between Jobs and Scully.
1985年初 二人甚至互不搭理 By early 1985, the two aren't even talking.
我把他們叫到一起 試著讓他們和解 I got them together to try to resolve the issue.
杰伊·艾略特 1980-1986年任蘋果公司資深副總裁
那次會議上 史蒂夫情緒波動很大 At that meeting Steve got very emotional,
幾度落淚 he actually started crying and
而我發現斯考利 I started to look at Scully,
卻冷眼看穿史蒂夫的弱點 sort of steel eyes that he saw weakness in Steve
并利用這些弱點對付他 that he probably would use against him.
我想他肯定告訴董事會 And I believe he went to the board and said,
史蒂夫靠不住 this guy is unstable
應該采取一些措施 and so we need to take action here.
二虎相爭 必有一傷 Sooner or later, titans are going to clash.
肯定會出現犧牲品 Something's got to give,
而被丟棄的正是史蒂夫·喬布斯 and what gave was Steve Jobs.
他退出了蘋果的舞臺 Out the window he went.
遠見卓識的海盜船長 The visionary pirate is being forced
只好被迫離開自己的戰艦 to walk the plank off his own ship.
他不知所措 He's devastated.
大概是半夜兩點鐘 It was about two in the morning
我接到了史蒂夫的電話 and I got a phone call.
他在電話那頭泣不成聲 很煩惱 And Steve was sobbing on the other end of the phone, very upset.
他說 "天啊 我快要崩潰了" And Steve said, "oh my god, I've been pushed to the sidelines."
但失敗只會讓史蒂夫越挫越勇 But failure only strengthened Steve Jobs's drive.
他的下一項再發明將震驚世界 His next re-invention would be a big one--
那就是他自己 himself.
史蒂夫·喬布斯 改變世界的力量
遠見卓識 才華橫溢 Visionary, genius,
引領時代 獨樹一幟 guru, artist.
在談到史蒂夫·喬布斯時 Words that get thrown around a lot
會讓人不自覺地想到這些詞語 when you're talking about Steve Jobs.
實際上他還是一個講故事的能手 He was also at heart a storyteller.
他似乎生來就深知 He intuitively understood that
當人們知道了事物背后的故事之后 people create personal bonds with things
會更容易產生情感上的共鳴 when they know their stories.
離職蘋果公司幾年后 When he got bounced from Apple
他才終于有了新故事可以述說 it took him a few years to find a new one to tell.
這一次 他不再是 This time, instead of telling
講述關于電腦的故事 而是和他的團隊 the story of computers, his new team
用電腦講述一群玩具的故事 used computers to tell the story of some toys.
結果大獲成功 It turned out pretty well.
這是他目前為止最成功的故事 His best story yet.
1995年11月22日 November 22, 1995,
全美各地萬人空巷 audiences across America are
翹首期盼著這一部 lining up for a ground-breaking movie
徹底改變電影界的驚天大片 that will change the film industry forever.
《玩具總動員》 "Toy Story."
這部電影絕對讓人眼前一亮 It would just knock your socks off.
這之前從來沒有一部像這樣的 Never seen it an animated move like
完全由電腦制作的動畫電影 this computer-generated movie.
安迪·瑟威爾 《財富》雜志 執行編輯
其故事情節感人至深 The story was incredibly moving.
名不見經傳的皮克斯動畫工作室 The world is dazzled by the very first release
其第一部作品就令世界嘖嘖稱奇 from a small unconventional film studio called "Pixar",
而工作室的掌舵人正是史蒂夫·喬布斯 with Steve Jobs at the helm.
其作品美妙絕倫 令人沉醉其中 You just got sucked in to the beauty
圖雷 微軟全國廣播公司撰稿人 文化評論員
目不暇接 and the sort of retina explodes.
有史以來 電腦人物頭一次顯得 For the first time, computer characters
如此有血有肉 活潑可愛 栩栩如生 are warm, cuddly, relatable.
雖然他們只是動畫人物 These were animated characters
但他們就好像是 but they seemed like
湯姆·布羅考 美國國家廣播公司新聞網
我們的家人 they belonged in our family or
或是家里的一部分 that we'd have them in our house.
這正是史蒂夫·喬布斯 It's the big comeback
期盼多年的華麗回歸 Steve Jobs has been waiting for.
然而喬布斯和皮克斯工作室 But it has taken Jobs and Pixar
花了將近十年才走到這一步 nearly ten years to get this far.
而且差一點就功虧一簣 And it almost didn't happen at all.
1985年離開蘋果公司后 After he got the boot in 1985,
他將其股份全部出售 僅保留一股 he sold all of his Apple shares but one.
他當時擁有幾百萬美元 He had millions of dollars
堪稱巨富 burning a hole in his pocket.
換做別人定會選擇退休 Anyone but Jobs might have retired.
他經歷了生命中真正的低谷 He went through a real period of personal crisis.
大衛·普萊斯 《皮克斯總動員》作者
現在看來很難想象 And there's a period of time,
但有那么一段時間 it's hard to imagine today,
他差不多是硅谷眾人皆知的笑柄 when he was more or less a laughing stock of Silicon Valley.
我對他說 史蒂夫 I said, Steve,
堅持你的夢想 keep your vision intact
會沒事的 and you'll be fine.
堅持自我 You just keep going the way you are.
在當時 史蒂夫極力想要 At the time, Steve's obsession
打造出新一代至尊電腦 即NeXT was to build the best possible new computer, NeXT.
NeXT將對計算機產業有什么影響 What impact will the computer have on the computer industry?
我們則更側重于 We think more in terms of
NeXT電腦對于計算機用戶 what impact is this computer going to have on the people
會有什么樣的影響 that use it.
他在尋求最先進的圖形技術的過程中 Scouting for the most advanced graphics,
邂逅了皮克斯 he ran across Pixar.
說起皮克斯工作室 When it comes to Pixar,
史蒂夫·喬布斯可謂是無心插柳 Steve Jobs was really an accidental visionary.
他買下皮克斯的初衷 He bought the company,
是想將其打造成 expecting it to be another computer company
像蘋果和NeXT一樣的電腦公司 like Apple, like NeXT.
當時 史蒂夫·喬布斯 And Steve Jobs was also really not that
大衛·科亨 《Variety》雜志 特寫副主編
對電腦動畫并不怎么感興趣 interested at the time in computer animation.
但后來他碰巧看到了 And as it turned out he saw
約翰·拉賽特和他團隊的研究 what John Lasseter and the gang
便喜歡上了 were doing and he liked it.
皮克斯之前是一臺電腦的名字 Pixar was a computer before it was a company,
由喬治·盧卡斯負責研發 developed under the direction of
主要用于制作《星球大戰》等電影中 George Lucas to enhance special effects
震撼的視覺特效 for movies like Star Wars.
皮克斯的創始人和史蒂夫·喬布斯 But both Pixar's inventers and
都堅信這項技術的潛力遠不止于此 Steve Jobs believed the technology can do much more.
最初人們認為數字動畫簡直是天方夜譚 At first people said, digital animation, impossible.
谷川道雄 紐約城市學院 理論物理學家
電腦制作時間過長 Too much computer time.
畫質怪異 Too awkward.
耗資巨大 難以市場化 It would be too expensive to bring it to market.
但喬布斯和他的團隊堅持己見 But Jobs and his team stick to their vision.
1991年 皮克斯工作室時來運轉 In 1991, Pixar gets its break.
與迪士尼簽約 Signing a deal with Disney to
制作了三部電腦動畫長片 produce three full-length computer-animated films.
我超喜歡《玩具總動員》系列電影 I love the "Toy Story" series.
喬·諾塞拉 《紐約時報》商務專欄作家
就是喜歡 I just do.
繼《玩具總動員》后 "Toy Story" is followed by
皮克斯制作的賣座動畫接連不斷 one hit after another.
史蒂夫·喬布斯再一次用事實證明 We were all proved wrong,
我們之前的看法是錯的 yet again, by Steve Jobs.
他早已看出 He had it figured out
電腦動畫將會成為一個大產業 that this was going to be a big thing.
而他則要將這塊蛋糕做大 And he was going to help make it a big thing.
我不只是喜愛《超人總動員》 I don't just love The Incredibles,
我愛的是皮克斯 I love Pixar.
我喜愛他們的一切 I love what they're about,
他們的工作 他們的理念 what they do and what they stand for.
以及他們的產品 The product they put out.
那是真正尊重觀眾意愿的產品 The product respects the audience.
該產業的規模甚至超出喬布斯的想象 It's bigger than Steve Jobs could have imagined.
2006年 In 2006,
迪士尼以74億美元的價格收購皮克斯 Disney buys Pixar for $7.4 billion.
對于喬布斯 米老鼠與鼠標相比 This mouse proves to be more
帶來了更為可觀的利潤 lucrative for Jobs than this one.
當初僅投入幾百萬的皮克斯卻賣了幾十億 Pixar with millions and the payout was billions.
光這些足以說明一切 That's really all you need to know.
或許喬布斯對皮克斯做出的最大貢獻 Perhaps Jobs greatest contribution to Pixar
就是發掘其隱藏的潛力 was recognizing its hidden potential
并且堅持投入資金 and standing by his investment,
而這些正是他1997年回歸蘋果 something he would do again and again
買下NeXT科技之后 after his return to Apple in 1997,
屢試不爽的制勝奇招 after buying NeXT Technology.
他真正懂科技 科技本身沒表情 He was somebody who saw technology, which was faceless,
是冰冷的 是機械的 但他能洞悉 cold, mechanical, and saw in it,
其中令人熟悉 the promise of a world that is warm,
觸動人心的一面 that reaches out, that touches people
因為這也就是計算機革命的本質 because that's what the computer revolution is all about.
觸動人心 Touching people.
喬布斯將他的傳奇從機器拓展到音樂領域 Jobs' sequel takes him from play things to play lists
世界成為他的舞臺 and the world becomes his theater.
史蒂夫·喬布斯 改變世界的力量
你的播放列表里有什么歌 What's on your playlist?
你知道的 電子舞曲之類的 Uh, you know, definite, techno, the usual.
在史蒂夫·喬布斯之前 Before Steve Jobs
有"播放列表"這個詞嗎 did the word play list exist?
我當電臺DJ那會兒我們就用播放列表 When I was a radio DJ we used play lists.
好吧 不說這個了 All right ,never mind.
他的確讓我們以一種全新的方式來聽音樂 He did gave us an entirely new way to listen to music.
他并沒有發明MP3播放器 He didn't invent the MP3 player.
他只是發現了 He just saw possibilities in it
那些被別人忽視的可能性 that others had overlooked.
他讓它變得簡潔 堅固和漂亮 He made it simple, sturdy and sexy.
看看這小家伙 Look at this thing.
他改變的不僅僅是我們聽音樂的方式 And he didn't just change the way we listen to music
而是整個音樂產業 he changed the entire music business.
其實他改變了...一切 He changed...well everything.
史蒂夫·喬布斯經歷過搖滾樂的全盛時期 Steve Jobs came of age in the heyday of rock n' roll
而且他自己也是個樂迷 and he was a music junky.
他是鮑勃·迪倫和披頭士的粉絲 He was a fanatic about Bob Dylan and the Beatles.
而且我認為他對音樂的那份熱愛 And I think that love for music really shaped
比爾·沃德 美國公告牌排行榜 編輯部總監
在他重回蘋果CEO之位后 some of his interests as he returned to CEO of Apple
影響了他復興蘋果的決策 and thought about he could revitalize the company.
當喬布斯于九十年代末回歸蘋果后 As Jobs' begins his second tour at Apple in the late '90s,
他將人生中的兩大最愛 電腦與音樂 he fuses his two lifelong passions
融合到一起 創造了一個革命性的新產品 music and computers to created a revolutionary new gadget.
這個神奇的小設備可以儲存一千首歌 This amazing little device holds 1,000 songs.
剛好可以放進我的口袋 It fits right in my pocket.
蘋果于2001年10月推出iPod In October of 2001, Apple launches the iPod,
它立刻變成音樂播放器中的超級明星 the rock star of all music players.
這不僅僅是個音樂播放器 This thing was not just a music player.
簡直就是一件藝術品 It was a sculpture.
你會情不自禁地 It was something that
喬·布朗 Gizmodo 網站總編輯[泄漏愛瘋四的那家]
想觸碰 想使用 you wanted to touch it and interact with it.
"蘋果"樹結出最新果實 The latest fruit of the apple tree
立刻變成人人向往的單品 immediately becomes an object of lust.
你不知道你想要它 You didn't know you wanted it
直到看見你朋友拿著它 until you saw it in your friends' hand
然后突然間你意識到它真的很棒 and all of a sudden you realize how great it was.
本吉·杰西曼 O.A.R. 樂隊貝司手
令人興奮 How exciting.
很便捷 可以把所有歌曲放到口袋里 It's so convenient to have all of your music in your pocket.
太神奇了 Just crazy.
太厲害了 It was great.
可以說是我口袋里 Like the coolest thing, I don't Know,
裝的最酷的東西 to hit my pocket in a while.
一個按鍵都沒有 真的 There's no buttons, really.
小哈利·沈 演員兼舞者
好像只要輕輕一碰 You --you know it was like a touch and
神奇的音樂即現 只要一轉 something miraculous happen. You scroll.
我覺得史蒂夫·喬布斯應該有一個幫標 I feel like Steve Jobs should have a gang sign.
這個就是喬幫的幫標 Like this is gang sign.
耳機 變成了一種潮物 The headphones became a style icon.
在大街上戴著耳機 You would wear them on the street
你就是一個果粉 and you're immediately an Apple person.
在地鐵里戴著耳機 And you wear them on the subway,
就立刻比別人更酷一些 you're immediately little bit cooler than everybody else at first,
因為你是個果粉 cause you're a Apple person.
曾經的音樂分享形式是公開的 The once communal medium of music is transformed into
現在變成私密的聽覺體驗 an almost exclusively private experience.
我成長于五十年代 I grew up in the '50s.
我們那一代人還聽點唱機 I was a member of the juke box generation.
湯姆·布羅考 美國國家廣播公司新聞網
現在這就是我的點唱機 多虧了史蒂夫 This is my juke box. Thanks to Steve.
但iPod也帶來一個日益突出的問題 But the iPod come upons a growing problem.
果粉們逐漸通過像Napster之類的 Fans turn to a illegal file sharing websites like Napster
非法分享網站 免費下載音樂 where they can download songs for free.
問題由此而生 And that spells trouble.
不僅是整個音樂產業 Not only for the music industry
還有那些既要賺認知度 but for the artist who want exposure
又要捍衛收入的音樂人 while protecting their livelihood.
有人曾經說 拜托 There was someone saying ,look,
史提夫·汪達
讓人們免費下載歌曲其實是在幫你們 by downloading music for free we're doing you a favor.
這樣可以讓人們認識你 These people are knowing about you.
而這是我這輩子聽過的 And that's the most ridiculous thing
最荒唐的事情 I ever heard in my life.
所有人都一籌莫展 Everyone's scrambling and
想知道該如何應對 trying to figuring out what do we do.
要把所有人都告上法庭嗎 Do we sue everybody?
難道要告那些從媽媽的電腦上 Do we sue the 14-year-old kid
馬克·羅伯吉 O.A.R. 主唱兼吉他手
非法下載音樂的14歲孩子嗎 on his mom's computer stealing your music?
音樂通過口口相傳 通過心靈交流 Music travels by word of mouth and word of heart,
想收回是不可能的 and it's impossible to hold it back.
當有人用你賴以營生的勞動成果 When you have people making millions
賺得盆滿缽滿 and millions of dollars off of something
而你則連一個子都沒有得到 that is your livelihood and you're getting nothing
這實在是太不公平了 out of it that's just unfair.
音樂產業需要的是一個天才的想法 What the music industry needs is a touch of genius.
現在他們需要一個局外人 There almost needed to be an outside perspective
幫他們走出困境 that could come in and shake things up.
整個產業變得死氣沉沉 The business would become to so stagnant.
皮特·溫茲 Fall out boy 和 Black cards 樂隊音樂人
需要一個跳躍性的進步 It really needed to jump forward like light years.
喬布斯不僅僅找到了 Jobs not only finds a way
公平的競爭平臺 to level the playing field,
他還改變了整個產業的游戲規則 he establishes ground rules for a whole new game.
他說 我要你們 He said, I want all of you
以同樣的價格出售你們所有的歌曲 to sell all of your songs for the same price,
安迪·瑟威爾 《財富》雜志 執行編輯
一美元一首 $1.
然后他們說 什么 and they said, what?
我們不能這么做 We can't do that.
有些歌比別的歌值錢多了 Some songs are worth more than others.
他卻說 那樣太復雜了 He said, it gets too complicated.
每首99美分
必須是每首只賣一美元 They have to worth $1 each.
最終 六家唱片公司達成一致 Finally, half dozen record companies,
他居然把他們全部說服了 he basicly got them all to agree,
簡直前無古人 但他做到了 never been done before in the history of the world, but he did it.
我們把它稱作iTunes音樂商店 The iTunes music store is what we gonna call this.
蘋果于2003年四月推出iTunes商店 In april of 2003, Apple launches the iTunes store,
立刻變成音樂愛好者的在線圣地 an intuitive online mecca for music.
音樂產業被顛覆了 The landscape of the music industry
之后便再次趨于穩定 just completely changed and was stable again.
行業里每個人知道 It was like, you knew that there
聽眾分享你音樂的同時 was a source of revenue from the
你能得到一筆收益 sharing of your music all of the sudden.
這個模式對我們來說這很棒 That was beautiful. That was great for us.
粉絲們不再需要去買整張專輯 No longer required to buy full albums,
他們可精挑細選自己喜歡的歌曲 fans cherry-pick their favorite song,
創建播放列表 然后隨機播放 create play list and start to shuffle.
突然之間 你就能找到新的歌曲 Suddenly you're just discovering these jams you'll finding new songs
我相信 這一代人 and I really believe that this generation
成長在播放列表的時代 that grew up in the age of play lists,
成長在隨機播放的時代 that grew up in the age of shuffle
因此對音樂會有更廣泛的了解 has broader tastes of music because of it.
當蘋果在iTunes上收獲巨大成功時 While apple is flying high on the success of iTunes,
喬布斯自己生活的節奏卻被打亂了 the Rhythm of Jobs' own life is interrupted.
2004年7月 In July of 2004,
他接受了胰腺惡性腫瘤的切除手術 he under goes Surgery to remove a malignant tumor in his pancreas.
其實 我認為這加速了他的創新步伐 If anything, I think it helped to accelerate his timetable,
谷川道雄 紐約城市學院 理論物理學家
因為他意識到生命的有限性 realizing he had a finite number of days on the earth.
喬布斯再接再厲 Jobs pushes forward
iPod帝國相繼推出了mini adding the mini, shuffle,
shuffle和nano and nano to his iPod empire.
從誕生之日起 每一代產品都更進一步 From the time it launched, every generation just got kind of smaller,
更苗條 更性感 更細膩 更小巧 slimmer, sexier, slicker, tinier.
iPod體型不可思議越來越小 The incredible shrinking iPod
《周六夜現場》對此惡搞了下蘋果 earned Apple a parody on "Saturday night live".
好的 稍等 Okay, wait a minute.
史蒂夫·喬布斯 你手上什么也沒有啊 Steve Jobs, I don't even think you really holding anything.
我有 透明版iPod I am, iPod Invsi
完美的圣誕禮物 能存儲八百萬首歌 Perfect stocking stuffer and it holds 8 million songs.
隨后iPod可以播放電視節目 The iPod would soon hold TV shows,
音樂視頻 甚至電影 music video, even feature films,
均可從iTunes上下載 不分地域 all downloadable on iTunes globally.
無論是在亞洲還是澳洲 Whether it was in Asia, Australia,
都和在美國一樣 they were able to interact with music
在音樂的國度沒有時差 almost instantly as people could in the U.S.
iPod如此成功 The iPod is so popular,
即使是它的廣告都能創造事業奇跡 even its commercials are capable of catapulting careers.
一 二 三 四 One, two, three, four,
告訴我 你更愛我 tell me that you love me more.
比如說歌手菲斯特 You look at an artist like Feist
她的歌《一二三四》 and her song "One, two, three, four"
這首歌 I mean this is the song that...
它在公告牌榜單上幾乎是墊底的 it had cracked the very very bottom part of the billboard chart.
但當它成為蘋果廣告的背景音樂后 But it started running in apple commercials
僅僅一周 and literally like the next week,
它便沖進了前二十 boom, it's at like number 20.
很快又進入前十 Boom, number ten.
哈利·沈是熱播劇集《歡樂合唱團》的主角 Harry Schum, the star of the hit TV serious "Glee."
但在這個蘋果黑影舞蹈廣告中 But you might not recognize him here,
你可能認不出來他 in apple's dancing silhouette commercial.
我時常聽說史蒂夫·喬布斯想要證明 I always heard that Steve Jobs has to prove it.
他很特別 想把事情變得簡單 He's particular and he wants thing simple and
我想這就是黑影舞蹈的設計初衷 I think that's what shaped the form of silhouettes.
這是哈利
一個人在跳舞 做一些精彩的動作 A person dancing, maybe doing extraordinary moves,
但是以黑影的形式 but in silhouette.
這讓你感覺 So it made you feel that,
我也可以這樣 手持iPod 盡享樂趣 hey, I could be one of those people holding those iPods having fun
我認為這太有才了 and I just thought it was so genius.
蘋果對音樂界影響越來越大 But not everybody is a fan of Apple's growing influence
并非皆大歡喜 on the music world.
iTunes幾乎一手抹掉了 iTunes almost single-handedly
所有傳統音樂商店 wipes out traditional music stores.
淘兒唱片宣布破產 Tower Records declares bankruptcy.
淘兒唱片 美國連鎖唱片零售商
國家音樂連鎖相繼破產 The national music chains.
有些歌手對iTunes也產生抵觸情緒 Then plus there has been some holdouts to iTunes.
我能夠理解他們 I can understand their point.
為什么我的歌和其他人的一個價 Why is my song worth the same as some,
比如 巴伐利亞風格[不入流的] you know, Bavarian folk tune.
我做的是流行音樂 Right? It's not. I mean, this is pop music.
我可是搖滾小子啊 I'm Kid Rock.
音樂產業滿足不了喬布斯的胃口 But the music industry is no match for Steve Jobs.
蘋果重新定位 將產品線多元化 Now defining itself as more than any single product,
將"電腦"從公司的官方名稱中去掉 Apple drops the word "Computer" from its official corporate name.
相比較于其他產品 You just look at your apple product
你會在蘋果的產品上看到個性 a little bit more than you would look at something else.
你在家里的沙發上 手拿遙控器 You don't sit there with you remote control at home and
大概很難跟眼前的電視產生共鳴 just like ogle it and sort of just mentally feel it up.
但蘋果的產品卻能做到這點 But you do with apple products
iPod便是如此 and you did with the iPod.
史蒂夫·喬布斯和蘋果成為全球時尚大使 Steve Jobs and Apple become the global ambassador of cool.
奧巴馬總統 President Obama gives one,
圖雷 微軟全國廣播公司撰稿人 文化評論員
把iPod裝滿他喜歡的歌 preloaded with all the music that he loves,
再送給了伊莉莎白女王 to Queen Elizabeth.
這一臺空白iPod的意義完全不同 And a blank iPod is nothing compared to a loaded iPod.
音樂詮釋了我們的生活 Music defines our lives and
而史蒂夫讓音樂觸手可得 Steve made it highly portable and easy to access.
這真是一份厚禮 That's a pretty big gift.
但對喬布斯來說 這僅僅是華章前的序曲 But for Jobs, just a stocking stuffer compared to the gifts to come.
史蒂夫·喬布斯 改變世界的力量
看看這些東西是多么可愛 Look at how lovely these things are.
我是說即使不使用它們 I mean, even when they're off
拿在手里都覺得漂亮 they're beautiful to hold.
在他們的設計中 In their design,
喬布斯把簡潔作為首要理念 Jobs' went for simplicity above all else.
如果他有格言的話 很可能就是"簡潔" If he had a mantra it could have just been "Simple."
簡潔 Simple.
似乎一個按鍵或無按鍵是他不言而喻的理念 It seems like his unspoken rule was one button or less,
即使追溯到第一臺Mac的第一只鼠標 even going all the way back to the first mouse on the first Mac.
只有一個按鍵 One button.
而最具代表性的 And the most iconic of them all
大概便是這個按鍵 is probably the one button right here.
這種設備 大屏幕 And that device, big screen,
少按鍵 沒有多余的東西 little button, nothing else,
強烈沖擊了另一個巨大產業 blew up, yet, another entire industry,
或許比iPod對音樂的影響更甚 maybe even more than the iPod affected the music business.
每過一段時間 就會出現一個革命性產品 Every once in a while a revolutionary product comes along
它將改變了一切 that changes everything.
在2007年1月9日 On January 9th, 2007,
華章奏響 the bomb dropped.
iPhone橫空出世 席卷了整個市場 The iPhone came on the marketplace it totally blew the market away.
杰伊·艾略特 《喬氏風范》作者
在iPhone上 你可以隨心所欲 You could do anything you wanted on it.
史蒂夫·喬布斯推出了 Steve Jobs introduces what
一款公認最具革命性的喬氏產品 many consider to be his most revolutionary product.
iPod 電話 An iPod, a phone,
網絡連接功能 and an internet communicate.
集大成的產品 This is one device!
我們將其命名為 iPhone And we are calling it, iPhone.
變革始于iPhone The revolution really began with the iPhone.
它把人們的奇思異想 It took this idea that had been in the air,
喬·諾塞拉 《紐約時報》商務專欄作家
比如 有一天能把電腦裝進口袋里 i.e. someday you'll have your computer in your pocket
將其變為現實 and turned it into a reality.
我們想要生產一種跨時代的產品 What we want to do is make a leap-frog product
它要比現有的任何手機都更加智能 that's way smarter than any mobile device
更加簡單易用 has ever been and super easy to use.
它功能如此強大 It was so powerful.
1969年NASA的計算機 It had more computer power than
谷川道雄 紐約城市學院 理論物理學家
足以把人類送上月球 all of NASA in 1969
卻也比不過iPhone when they put two men on the moon!
試想 將NASA全部的運算能力握在手中 Imagine, having the entire computer power of NASA
那是怎樣的感覺 right in your hand.
就連以狂妄著稱的喬布斯 Even the famously immodest Jobs
也沒有預料到 can't predict how transformative
這款新產品會帶來如此神奇的變革 his new piece of techno wizardry will be.
我覺得iPhone可能會改變整個手機產業 I think the iPhone may really change the whole phone industry.
從某種意義上說 iPhone也改變了世界 The iPhone, in some sense, also changed the world.
它改變了一切 It changed everything.
我們可以實時轉播抗議游行 This is about blogging protests in realtime.
隨時隨地知道你的祖母在做什么 This is about getting news about your grandmother in realtime.
通過手上的這個小小的設備 It's about seeing people you haven't seen
與多年未見的朋友重聚首 in years through a device that you're holding on to.
最重要的是 無論何時何地 And that's what's powerful about having something so connected
我們都能與人緊密相連 in such a really meaningful way at all times.
喬布斯事無巨細 全程參與iPhone開發 Jobs micromanages every step of the iPhone's development,
他否掉了不少設計原型 rejecting several prototypes.
你需要了解喬布斯這個人 The thing you have to understand about Jobs is that
他是這個世界上最極端的控制狂 he was the world's greatest control freak.
他對自己的團隊要求很高 近乎苛刻 He pushes his team to the edge and beyond.
工程師把草稿拿給他看 Engineers come in and show him things
他會說 "不 我們不能這么做" and he'll say, "No. We can't do that."
安迪·瑟威爾 《財富》雜志 執行編輯
"這行不通" 他們會說 "It doesn't work." They'd say,
"我們還有點技術難題沒攻克" "Well, we haveing a little problems making this do this and--"
"做好了再來見我" "Don't come back until it works right."
iPhone奉行簡潔美觀的原則 The iPhone is infused with simplicity and beauty.
這是喬布斯設計理念的獨到之處 The hallmarks of Jobs' design philosophy.
形式與功能完美結合 It's the perfect marriage of form and function.
它看起來很漂亮 迷人 It's beautiful, it's gorgeous,
辛迪·蓋洛普 IfWeRanTheWorld 網站創始人兼CEO
每次我看到它 and every time I look at it,
拿在手里 觸摸它的時候 every time I feel it, I touch it,
都感覺它是美妙絕倫的藝術品 it has enormous aesthetic reward.
而且它非常實用 And then it is enormously practical.
我孩子拿起iPhone 馬上就知道怎么用 My kids can grab my iPhone and immediately know how to use it
圖雷 微軟全國廣播公司撰稿人 文化評論員
他們只有兩三歲而已 and my kids are 3 and 2.
iPhone最引人注目的地方 Perhaps the iPhone's biggest draw?
是它的觸摸屏 The touch screen.
它完美地詮釋了喬布斯的終身理念 It's the culmination of Jobs' life-long believe that the hand
即 手是最重要的人機互動工具 is the most important human interface with the computer.
我們將使用世界上最先進的指針設備 We're going to use the best pointing device in the world.
這種設備我們與生俱來 We're going to use a pointing device that we're all born with
每個人都有十個 那就是我們的手指 and we've got ten of them. We're gonna use our fingers.
就像魔法一樣 It works like magic.
一直以來 史蒂夫對雙手 Steve was always absolutely
有著極大的興趣 incredibly interested in hands.
不管是站著開會還是坐著休息 有時候 In fact, he would stand in meetings and sometimes be
他會盯著自己的手看 sitting there looking at his hands.
鼠標是 The mouse is the beginning of
雙手與數字信息進行交互的開端 using the hand to interact with digital information.
現在更進一步 變成了手指 So now it's down to a finger.
觸摸屏并不是喬布斯發明的 Jobs didn't invent the touchscreen but once again,
但他再一次預見了新興技術的巨大潛力 he recognizes an emerging technology as the future.
并將它展現給全世界 And brings it to the world.
最開始是鼠標 First it's the mouse.
接著便是iPod操控板 Second, was the click wheel.
現在我們帶來了多點觸控 And now we're going to bring multitouch to the market.
iPhone同時引入了"應用"這一概念 The iPhone also introduces the world to Apps,
即應用于生活各個方面的軟件 software that can be designed for every niche of life
手指輕輕一碰便可運行 and launched with the touch of a finger.
是的 有這樣一款應用 Yup, there's an app for that.
人們需要各種應用軟件 People want to use applications.
它們讓生活多姿多彩 It enriches our lives.
拓展了我們的能力 It expands our capabilities.
我們可以做更多的事情 We can reach out and do more things.
就像與音樂產業的合作一樣 As with the music industry,
喬布斯強勢的手腕迫使移動運營商 Jobs' skill is a relentless negotiator forces wireless companies
接受全新的經營模式 to adopt an entirely new business model.
他堅持全面控制著 He insists on maintaining total control of the design,
手機的設計 制造和銷售環節 manufacturing and marketing of the phone
先搞定手機產業 and industry first.
反對他的人 最終都乖乖聽話了 Those that resist, eventually fall into line.
你能想象嗎 Can you imagine the confidence of this guy
他自信滿滿地告訴運營商 to walk into these cell phone companies,
喬·布朗 Gizmodo 網站總編輯
他們可是通訊產業的巨頭 the biggest companies in telecommunications,
他說 從現在起 按我的方式經營 and he says so this is how you're going to start doing business now.
你能想象他的腦子里 都在考慮什么嗎 Can you imagine what it's like to be in that person's head?
反正我不行 I can't.
這就是喬布斯的驚人之處 This is what was amazing about Jobs.
他確實有狂妄的資本 He really had some swagger.
iPhone的熱潮蔓延到了全球 Demand for the iPhone goes global.
僅用了一年 就銷售了1000萬臺 In just over a year, 10 million iPhones are sold,
追隨者對其的狂熱 inspiring a fanatic following
不亞于搖滾歌星和好萊塢明星 once reserved for rock stars and Hollywood celebrities.
我們是從日本過來買iPhone的 We came here from Japan to get new iPhone.
我離不了我的iPhone I can't live without my iPhone,
有點可悲 但事實就是這樣 which is, you know, sad but definitely true.
每次iPhone的新品發布會 Each introduction with the new iPhone with Jobs and
喬布斯穿著標志性的黑色高領毛衣 his signature black turtleneck,
牛仔褲和運動鞋登臺 jeans and sneaker,
都是世界級的新聞 is a worldwide news event.
這是真的嗎 And it's real now, isn't?
是的 It's real.
特別是當人們把Wi-fi關掉的時候 Especially when people turn their Wi-Fi stuff off.
他能帶給你的刺激感 He generated the same kind of an excitement
與布魯斯·斯普林斯汀演唱會不相上下 that you would get from the Bruce Springsteen concerts.
美國70年代以來大紅大紫的搖滾樂巨星之一
他就有那種能力 He was in that groove
湯姆·布羅考 美國國家廣播公司新聞網
很清楚觀眾是哪些人 and understood who his audience was.
iPhone則帶來了更多的觀眾 The iPhone only expands that audience.
對于殘疾人來說 For those with disabilities,
這是創造奇跡的設備 it's a miracle device.
我無法想象失去你 我的愛會怎樣 *As I can't imagine love without you*
我點觸屏幕的不同位置 It allowed me to touch the various places on the actual phone
史提夫·汪達
它會給我不同的反饋 and it will give you feedback
讓你知道點中了什么 to know where you were.
我可以下載書籍 I was able to download books.
下載音樂 I was able to download music.
閱讀短信 I was able to read text messages
發送短信 and send them here.
這是我兒子托米給我發的短信 Here's a text from my son Quami.
爸 我沒來得及送你上飛機 Dad, I didn't get to see you before you took off.
我希望你在飛機上好好休息 I hope you got some rest on the plane and
放松一下 continue to get rest.
你的身體需要休息 我愛你 Your body deserves it. Love you.
我要回復他 So I just write him
大寫K Capital K.
大寫O Capital O.
大寫I Capital I.
您的信息是 我也愛你 :) Your Message, I love you back, smiley.
看到千千萬萬的盲人和聾啞人 It was exciting to know that
還有許多身體殘疾的人 millions of blind people and deaf people
都能很快熟悉iPhone的使用 and those with physical disabilities
這很令人激動 were able to do it instantly.
iPhone的強大功能以及其受喜愛程度 The massive power and unprecedented popularity of the iPhone
《時代周刊》 走進史蒂夫的Pad
讓喬布斯從一個遠見卓識的人 pushes Jobs from visionary
《財富》 史蒂夫·喬布斯 十年最佳CEO
成為絕世天才 to iGenius.
但不幸的是 But unfortunately,
這個看似攻無不克的人 the man who seems to have a solution for almost everything
卻在健康問題上頻頻出現危機 is increasingly haunted by his most personal challenge.
我現在的肝臟來自一個二十多歲年輕人 I now have the liver of a mid 20's person
他不幸死于車禍 who died in a car crash
非常慷慨地捐獻了他的器官 and was generous enough to donate their organs.
不是他的慷慨 我絕不能站在這里 And I wouldn't be here without such generosity.
我又站起來了 So I'm vertical.
回到了蘋果公司 I'm back at Apple.
享受在這的每一天 Loving every day of it.
這確實鼓舞著他 It did inspire him.
使他工作更加發奮 It did motivate him to work more
提高產品創新的速度 and faster and create more things.
事實上 他最后的五六年 And in fact, his creative output
是他最多產的階段 over the last five and six years is probably
最巔峰的時期 his greatest his most prolific period.
時日不多 但不能碌碌無為 Running out of time but not drive,
喬布斯又寫下新的篇章 Jobs writes his next chapter
一部引人入勝的華章 and it's a page-turner!
史蒂夫·喬布斯 改變世界的力量
我們一直稱史蒂夫·喬布斯為行業領袖 Okay, so we called Steve Jobs a guru a few times already.
讓我們想想原因吧 Let's think about that.
人們為了這個人和他的公司 People can definitely go overboard about their enthusiasm
近乎瘋癲 for the man and his company.
我承認 我也有點這樣 And I admit, I'm partly guilty of that.
但那是喬布斯偉大計劃的一部分 But that was also part of steve Jobs' grand plan.
這些年來 Over the years,
他創造了這個自給自足的生態系統 he created this self-contained ecosystem where
你的設備就是進入這個世界的鑰匙 your device was your portal into this universe,
就像一枚會員徽章一樣 like a badge of membership.
而整個世界的主宰者就是喬布斯 And the king of that universe was Joebs himself,
首席執行官兼搖滾明星 equal parts CEO and rock star.
誘人的產品 公司形象加人格魅力 The devices, the company, the man himself,
在商界 這是前無古人 the corporate world has never seen anything like it.
估計也后無來者了 And maybe never will again.
是不是感覺像拿到了圣杯 You are holding it like it's the Holy Grail.
是的 Yes.
對我而言 品牌的涵義很簡單 To me, a brand is one simple thing.
那就是 信任 And that is, trust.
史蒂夫·喬布斯就是蘋果公司 Steve Jobs was Apple.
而蘋果公司也是史蒂夫·喬布斯 And Apple was Steve Jobs.
他堅信他比我們更懂得自己的需求 He trusted that he knew what we needed before we did.
他們如此誘人 你無法拒絕 They look so good you kind of want to lick them.
在華爾街上 有一些焦點小組 You know, on Wall Street they have focus groups where
他們讓人們體驗廠家的產品 they have people and they try to test out products and
然后人們要填寫一張調查問卷 you have to fill out a questionnaire afterwards.
史蒂夫·喬布斯說 切 騙人的把戲 Steve Jobs says, bah humbug.
谷川道雄 紐約城市學院 理論物理學家
只需要把產品交給一個孩子 All you have to do is to take a product and give it to a kid
在兩分鐘之后 and in two minutes,
成功與否 即見分曉 you know whether it's a hit or a failure.
史蒂夫對蘋果產品的激情與喜愛 Steve's passion and joy about all things Apple
使他成為了完美的表演家 made him a consummate showman.
快看發生了什么 Look what happens.
使他能不停地 大賣特賣 And enabled him to sell, sell, sell.
這就是世界發展的方向 This is where the world's going.
它就是如此小巧 This is how tiny it is.
蘋果的狂熱信徒不斷增加 The cult of Apple was vine all of us.
他致力于將科技人性化 He was about humanizing technology
讓其變得無與倫比地便捷 in a way that made it extraordinarily easy,
辛迪·蓋洛普 IfWeRanTheWorld 網站創始人兼CEO
使操作變成一種享受和樂趣 intuitive and an absolute joy and pleasure to use.
一個品牌 做到這一點時 And when you do that, as a brand,
就能得到人們的喜愛 you make people love you.
因為他們會覺得你懂得他們的心思 Because they feel that you as a brand get them.
而你確實在創造某種 And you really are creating something
以他們的體驗為中心的產品 to put them at the center of the experience.
就連廣告也做得如此與眾不同 Even the ads were designed to be iconic.
你好 我是Mac Hello, I'm a Mac.
你好 我是個人電腦 Hello, I'm a PC.
蘋果公司的計劃很簡單 Apple's plan was simple.
塵封個人電腦 Leave PCs in the dust.
在iPod和iPhone取得巨大的成功后 And if there was any doubt as to who that would happen,
還有誰質疑這一點的話 even after the megasuccess of the iPod and the iPhone,
喬布斯將施展帽子戲法 Jobs hit the trifecta
推出一款顛覆性的產品 with his next paradigm shifter.
一款神奇且具革命性的產品 A truly magical and revolutionary product.
iPad降臨人間 The iPad.
這個產品將帶來非凡體驗 What this device does is extraordinary.
你可以用它瀏覽網頁 You can browse the web with it.
它將帶給你最棒的瀏覽體驗 It's the best browsing experience you've ever had.
網頁完整呈現 不同凡響 It's phenomenal to see a whole web page right in front of you.
不用再擔心操作系統 No more worrying about operating systems.
應用程序幫你料理一切 Now, Apps do it all.
你其他的電子產品怎么辦 And all those other electronic devices you had?
扔了吧 Recycle them.
從發布會上的介紹 The introduction of the rollout,
到人們對iPad的接納 速度之快 the acceptance of the iPad has been one of the fastest
安迪·瑟威爾 《財富》雜志 執行編輯
在消費類電子產品史上名列前茅 of any consumer technology product in the history of mankind.
史蒂夫·喬布斯建立了一個生態系統 Steve Jobs had created an ecosystem,
在這里所有的蘋果產品相互依賴 one in which all things Apple were interdependent.
一旦你通過某個蘋果產品 進入這個世界 Once you enter the Apple world through one of its products
你就很可能無法自拔 you were likely to move right in.
所以這個系統的內容包括 So the ecosystem of content,
安迪·米勒 蘋果公司移動廣告部 前任副總裁
應用程序 書 音樂 電影 of Apps, of books, of music, of movies,
游戲 iTunes 還有應用商店 of games, the itunes, the App Store,
還有Mac商店 the Mac Store.
你可以用這些設備做很多事情 There's so many things you can do with these devices.
有一段時間 For a time,
蘋果公司成為全球市值最高的公司 Apple became the planet's most valuable company.
蘋果園區 蘋果公司總部
甚至高于微軟和因特爾市值之和 Bigger than Microsoft and Intel combined.
他曾被迫離開自己創立的公司 Vindication for someone who was once
這便是最好的回擊 kicked out of his own company.
喬布斯專注 Steve Jobs was focused,
對人嚴厲 要求極高 intense, driven.
有人甚至說他很刻薄 Some even say, mean.
他不能忍受平庸 He could not tolerate mediocrity.
他有時候是很嚇人的 He was intimidating at times.
非常令人頭疼 Very nerve-wracking.
他的要求非常之多 He demanded a lot.
如果他認為你很努力 并且不是笨蛋 If he felt you were trying and you were not a bozo,
這個詞也是他的口頭禪 which was a big word of his,
他就會給你很多時間 培養你 he would give you a lot of time and attention.
伙計們 別拍了 Guys, we're done.
那這些蘋果零售商店呢 And how about all the Apple retail stores?
令人無法抗拒的天堂 An irresistible haven
在那里 人們可以觸摸和體驗所有產品 where people can touch and feel everything
也可以到天才吧那里 and can even take a seat at the genius bar
解決他們的問題 to solve their problems.
短短十年間 In just over a decade,
蘋果就在世界各地 there are more than 350 of these temples
建立了350多家這樣的神殿 to Apple across the world.
我們不單銷售產品 We're not just going to sell products.
我們將幫助我們的客戶 We're going to help our customers and
幫助那些一直使用Windows we're going to help customers using Windows,
這種劣等產品的客戶 which is sort of inferior product,
升級到Mac系統 move up to a Mac and
我們會讓大家知道 這是更好的選擇 we'll show them how much better it is.
在他致勝的決心下 Under his competitive focus,
蘋果的事業蒸蒸日上 Apple continued to flourish.
但史蒂夫·喬布斯卻日益憔悴 But Steve Jobs was increasingly gaunt
身體每況愈下 and getting sicker.
但他仍是公司的中流砥柱 But he remained firmly at the head of his company.
我們想和你們分享一些激動人心的消息 We got some really exciting stuff to share with you.
在此之前 Before we do,
我想先說說這個 I just wanted to mention this.
關于我去世的報道實屬夸大其詞
新的危機降臨了 New fear set in.
沒有喬布斯的蘋果還是蘋果嗎 Could Apple be Apple without him?
蘋果的股價時不時得會下跌 Occasionally, the stock fell.
這證實了 他和公司已合為一體 Proof positive that he and his company were one.
但史蒂夫·喬布斯還繼續規劃著未來 But Steve Jobs continued to plan for the future.
你一生中的大部時間 Your work is going to fill
都會在工作中度過 a large part of your life
要想活得充實而精彩 and the only way to be truly satisfied
一定要實踐自己堅信的事業 is to do what you believe is great work.
熱愛你的工作 是成就事業的唯一途徑 And the only way to do great work is to love what you do.
如果你還未找到 If you haven't found it yet,
那就繼續尋找 keep looking.
不要輕易放棄 And don't settle.
你的心 你的直覺 As with all matters of the heart,
將引領你走向夢想 you'll know when you find it.
他帶來的革命已席卷全球 His revolution, now fully set in motion,
喬布斯向世界發起了挑戰 Jobs issues a challenge to the world.
史蒂夫·喬布斯 改變世界的力量
死亡很可能是生命最杰出的產物 Death is very likely the single-best invention of life.
它是生命變革的推動者 It's life's change agent.
老一代退出舞臺 新一代徐徐登場 It clears out the old to make way for the new.
2005年 史蒂夫·喬布斯在斯坦福大學 When Steve Jobs gave the commencement address at
發表畢業典禮演說時 Stanford University in 2005,
他不得不懷疑 自己的夢想之路 he had to have suspected the ride
將在他設定的終點前 提前結束 was going to be over well before he would have liked.
一般而言 罹患胰腺癌的病人 In general, people diagnosed
都會在一年內去世 with pancreatic cancer die within a year.
史蒂夫·喬布斯卻與病魔抗爭了七年 Steve Jobs lived with the disease for seven years.
2011年八月 In August of 2011,
重病纏身的他已無法繼續工作 too sick to continue his duties,
他辭去了在蘋果的職務 he stepped down from Apple.
然而 六周之后 And then, six weeks to the day,
史蒂夫·喬布斯就去世了 Steve Jobs was gone.
世界各地陷入一片悲傷 And mourned across the globe.
整夜我都不能自已 *I'm underneath it all tonight.*
看窗外萬家燈火 *Out my window there's a million lights.*
許多人與我心心相印 *Thousand hearts feeling just like me.*
天吶 這感覺簡直勝似天堂 *Man, it feels like heaven out here in the street.*
史蒂夫·喬布斯已離我們而去 Steve Jobs, the man, is gone,
但他留下的一切 卻是非比尋常 but what he left behind is so extraordinary.
特別是 他激勵了那些 Particularly in inspiring
也許能成為下一個喬布斯的人 every other potential Steve Jobs out there.
卡米爾·蘇克里于喬布斯發表演講那年畢業 Camille Shukri was in the Stanford class addressed by Steve Jobs
原本她打算做一名企業白領 and was planning to find a job in the corporate world.
然而 她聽到了那次演講 But then, she heard that speech.
你的生命是有限的 Your time is limited,
所以不要浪費生命 去為別人而活 so don't waste it living someone else's life.
一切因此改變 And everything changed.
從18歲起 I had been
我就一直在非盈利組織里做志愿者 volunteering for nonprofits, you know, since I was 18.
我想 也許我可以把我擁有的 And I thought, what if I could put together
這三樣東西融合在一起 these three things I have.
商科學歷的背景 Which is a business background,
對科技的熱愛和行善樂施的愛心 a love for technology and this want to do good.
卡米爾付諸行動 Camille took action.
創立了一個名為"賦權"的非盈利組織 Co-founding a nonprofit called "Empowering"
她說是史蒂夫·喬布斯鼓勵了她 She says Steve Jobs inspired
開創自己的事業 her to carve her own path.
求知若饑 虛懷若愚 Stay hungry. Stay foolish.
有無數人 It's impossible
直接或間接地受到他的深刻影響 to ask that how many people he deeply influenced directly or indirectly.
世界因你而改變
但有一點卻毫無疑問 But it's certain that
史蒂夫·喬布斯連鎖效應 the Steve Jobs ripple effect
在某種程度上會永遠延續下去 will continue in some degree, forever.
他沒有發明電腦 He didn't invent the computer
便攜式音樂播放器 抑或是智能手機 or the portable music player or the smartphone.
但史蒂夫·喬布斯的確改變了我們的想法 But Steve Jobs sure transformed our thinking from
從"我真的需要它嗎" do I really need this?
到"我已經離不開它了" To -- I can't live without it.
我們將會緬懷他 His absence will be felt and
而且我們都將受益于他的遺產 we'll all benefit from his legacy.
史蒂夫·喬布斯的離去對我們而言 I think the Steve Jobs we lost more than
不單是失去了一個朋友和創新者 just a friend and innovator.
我們失去的是一臺引擎 We lost the person who was the engine,
一臺發動了此次革命的引擎 the engine of this revolution
一位將其賦予人性的偉人 and a person who personified it.
他是位領袖 He was the face.
五百年后 人們會談起 500 years from now people will talk
個人電腦的誕生 about the introduction of personal computers
及其帶來的影響 and all that came with them
如何從各方面改變了這個世界 and how it changed the world in every way.
史蒂夫絕對是人們首先想到的 And Steve was at the forefront of it.
他一生澹泊明志 寧靜致遠 He never really kind of went out there like he wanted fame,
從不爭名逐利 he wanted money or anything like that.
他只想要制造優秀的產品 He just wanted to make good products.
我想每當你 I think every time you hear
聽到電話或iPad上的提示音 that little thing on your phone or your iPad,
你就會想起他 you remember him.
他激勵了成千上萬的人 He has inspired millions and millions of people.
蘋果擁有一支非常出色的團隊 They got a really good team at Apple,
但是史蒂夫本人的激情和活力 but Steve, himself, that passion and energy,
那種重整旗鼓并東山再起的能力 that ability to rally the troops and
是無人能取代的 make it happen will never be replaced.
沒錯 一個人真的可以改變世界 It's true. One person can really change the world.
只是這種事實在太罕見了 And we just -- you just don't see that very often.
有人曾說過 遵循前人走過的道路 Somebody once said to follow the path others have laid before you
才是正確合理的選擇 is a reasonable course of action.
但人類的進步都得益于那些不尋常的人 And therefore, all human progress is made by unreasonable men.
史蒂夫·喬布斯就是其中之一 Well, Steve Jobs was an unreasonable man.
希望他的這段傳奇人生能激勵你 Hopefully, our little journey into his life will inspire you
去走不尋常的道路 to go out and be unreasonable as well.
正如他自己說的 As the man himself said
求知若饑 虛懷若愚 Stay hungry. Stay foolish.
我最后說一句 And one more thing...
謝謝你 史蒂夫 Thanks Steve!
翻譯:
小羽iApple iGhost iTanK 陽仔是索飯 iStefan iMogu iBear 大鴨梨
時間軸:
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月月立志進Apple
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iYa 愛果臨風 月月
怡紙愛陳萌萌 雨際想調戲Siri